Hey, I'm bourben. I’m a Creative Consultant and I specialise in making Brand Spirits.
A brand is three-dimensional.
On the outside is Communications: what you say about yourself and your products or services.
On the inside is Culture: the whole way of life (and work) within your organisation.
The depth of field is Purpose: the reason you and your crew get up in the morning.
Brand Spirit is what aligns the three dimensions. It is the comprehensive narrative – the source code – that connects everything as if by magic.
It’s your brand’s universe in a nutshell.
Let’s have a crack at it.